How America Views Home Ownership 2015

New York, NY - Ipsos partnered with Wells Fargo to conduct the second annual "How America Views Home Ownership" survey in order to assess the general public's attitudes toward home ownership and their understanding of the home-buying process. While large majorities consider themselves to be financially responsible and knowledgeable about the financial process involved in purchasing a home, the survey reveals that many misconceptions persist, particularly around credit score and down payment requirements.

This year's survey also explored preferences when it comes to completing the mortgage process, finding that consumers today are looking for both the convenience of online access as well as personal guidance.

These are the findings from an Ipsos poll conducted from April 8th -15th, 2015 on behalf of Wells Fargo. For the survey, a sample of 2,016 respondents living in the US was interviewed online, supplemented by additional interviewing among both Hispanics and African Americans for specific questions. Among Hispanics, a total of 515 interviews were completed online. Participants were given the choice to complete the survey in either English or Spanish. Among African Americans, a total of 510 interviews were completed online. For full details, please download the report.

For more information on this news release please contact:

Rebecca Sizelove Vice President Ipsos Public Affairs 212.584.9253 [email protected]

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.