How To Secure The Success Of Your Brands In A Competitive World?

Paris, France, November 16, 2004 - How to secure the success of brands in a fiercely competitive world? How to integrate local perspectives to fine-tune global offerings? How to anticipate market size and competitive entrants? How can the role of marketing ROI change from traditional marketing mix modeling to a more holistic view? Ipsos Novaction & Vantis experts tackle these tricky issues in the latest Ipsos Ideas called "Secure the success of your brands: forecast, simulate and change your future." Prepared by some of our forecasting, modeling and consulting experts at Ipsos Novaction & Vantis around the world, it includes case studies and learnings that will help you optimize the success of your innovations; better manage competitive risks; fine tune your global offering with local perspectives; maximize your Marketing Return On Investment; and increase profit and much more. For more information on this news release, please contact: Sandy Eubank [email protected]

Ed Wolkenmuth [email protected]

About Ipsos Ideas Ipsos Ideas is a quarterly vehicle that highlights the latest thinking from our five research specializations - advertising, marketing, customer loyalty, media, and opinion and public affairs. Ipsos Ideas is published in English, French, and Spanish. Current and past issues are available at www.ipsos.com/ideas, or by electronic subscription.

Nobody's unpredictable `Nobody's unpredictable' is the Ipsos signature. Our clients' clients are increasingly demanding. They change direction, change their views and preferences often and easily. We at Ipsos anticipate and meet those changes. We help our clients to understand their clients, to bring focus and clarity to even the most difficult situations. We understand the dynamics of their markets and we deliver the insight needed to give them the leading edge.

Ipsos, listed on the Premier Marchй of the Euronext Paris Stock Exchange, is part of the SBF 120 Index, adheres to the Next Prime segment and is eligible to the Differed Settlement System.

Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com