An increasing number of Latino Americans say it’s a bad time to be a Latino in America

Washington, DC, June 22, 2023 – Just over half of Latino Americans (56%) say it’s a good time to be a Latino or Hispanic person in America right now, according to the findings of a joint Axios/Telemundo/Ipsos poll of 1,116 Latino/Hispanic Americans conducted between June 2 and June 9. In comparison, an increasing number of Latinos say it’s a bad time to be a Latino in America: 40% say it’s a bad time to be a Latino, compared to 31% in October 2022 and 29% in June 2022.

The poll also finds that Joe Biden is viewed favorably by around half of Latinos (47%), while under one in three are favorable to Donald Trump (29%) or Ron DeSantis (20%). Around half of Latinos are favorable to the governor in their state (50%), including 48% of Californian Latinos that view Gavin Newsom favorably and 23% of Texan Latinos that view Greg Abbot favorably.

Latinos rate Democrats better in areas like abortion (34% say Democrats are better compared to 17% who say Republicans), climate (31%, 11%), immigration (24%, 17%), and caring about Latino and Hispanic Americans (30%, 11%). Republicans, on the other hand, perform better on issues including crime and public safety (22% say Republicans are better compared to 14% who say Democrats) and the economy (26%, 19%).

• Over the last two years, Democrats have lost some ground among Latino Americans, though Latinos have become more likely to be undetermined (i.e. both sides are the same or neither side) than be more favorable toward the Republicans.

Latinos view crime, public safety, and rising prices as the issues the government should prioritize first. While economic issues, inflation, and cost of living remain top concerns for Latino Americans, the dominance of the topic has declined somewhat since late last year.

• Just under half of Latinos still say their economic situation is “about the same” (49%) as it was before the pandemic, though around one in three say their situation is worse (30%).

Latinos generally are positive towards the tech sector, mixed towards oil and gas, AI, media.

• Most Latinos say the technology industry (77%) and electric vehicles (74%) generally have a good impact on the lives of average Americans, while the oil and gas industry (54%), artificial intelligence (47%), and the national news media (47%) are viewed less favorably.
• Latinos are more likely to say that it’s important to shift to renewable energy and electric vehicles to minimize climate change (60%) rather than say it is more important to protect the jobs of oil and energy industry workers (36%).

Latinos are as interested in buying a hybrid vehicle that does not need to be plugged (55%) in as they are to be interested in an SUV (54%) or car or sedan (57%). Other types of electric vehicles, such as a plug-in hybrid or electric-only vehicle (41%), or a plug-in hybrid or electric only pickup truck (22%).

About the Study

The Axios/Ipsos with Telemundo U.S. Latino Survey Q2, 2023 was conducted June 2^nd – 9^th, 2023 by Ipsos using our KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,116 Latino/Hispanic adults age 18 or older in the United States.

The survey was conducted using KnowledgePanel, the largest and most well-established online probability-based panel that is representative of the adult US population. Our recruitment process employs an addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.

The study was conducted in both English and Spanish. The data were weighted to adjust for gender by age, education, language proficiency, Latino/Hispanic origin, household income, Census region, metropolitan status, and 2020 vote choice. Demographic benchmarks, among Latino/Hispanic adults age 18+, came from the 2022 Current Population Survey (CPS) with language proficiency from the 2019 American Community Survey (ACS). Benchmarks for 2020 Vote choice among the US Latino/Hispanic population came from Census post-election survey and Pew 2021 validate voter survey. The weighting variables and categories were as follows:

• Gender (Male, Female) by Age (18–29, 30–44, 45–59, and 60+)
• Education (Less than High School grad, High School grad, Some College/Tech/Associate’s degree, Bachelor’s degree or higher)
• Language Proficiency (English proficient, Bilingual, Spanish proficient)
• Latino/Hispanic origin (Mexican, Puerto Rican, Cuban, Central American, Other)
• Household Income (Under $50,000, $50,000-$99,999, $100,000+)
• Census Region (Northeast, Midwest, South, West)
• Metropolitan status (Metro, non-Metro)
• 2020 Vote choice (Trump, Biden, Other/Did not vote)

The margin of sampling error is plus or minus 3.5 percentage points at the 95% confidence level, for results based on the entire sample of Latino/Hispanic adults. The margin of sampling error takes into account the design effect, which was 1.39. The margin of sampling error is higher and varies for results based on sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

For more information on this news release, please contact:

Mallory Newall
Vice President, US
Public Affairs
+1 202 374-2613
[email protected]

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com