From Incremental Reach to Commercial Conversion
Americans use multiple apps every day. How can brands reach them and get their message through in the digital space?
The new TikTok × Ipsos U.S. Consumer Digital Life and App Usage Study explores consumer behaviors in the online world, including in the nearly 400,000 apps that are part of the TikTok Ad Network (TTAN).
Among the key findings:
- 61% of respondents use six or more apps each day
- 73% of respondents have used an app in the TikTok Ad Network
- 77% of TikTok Ad Network users use a TikTok Ad Network app at least once a week, while 51% use TikTok Ad Network apps three or more times per week
- Their usage spans gaming, utility/productivity, entertainment, and social apps, giving brands broad and sustained opportunities to connect with consumers
The report shows that ads can move TikTok Ad Network users from exposure to clicks, app downloads and payments, with gaming apps serving as a key conversion scenario.
Download it today to learn:
- How brands can connect with existing audiences across more app scenarios and reach consumers beyond TikTok
- How TikTok Ad Network incremental users spend more across online, offline, and digital categories, helping brands reach a broader audience with greater commercial potential
- Why TikTok Ad Network users have positive attitudes toward advertising, and ads can move them from product discovery to action
Research methodology:
TikTok × Ipsos U.S. Consumer Digital Life and App Usage Study — TikTok and Ipsos conducted an online survey in the U.S. on consumers’ digital lives and app usage in September 2026. The survey covered 3,000 respondents aged 18–55 nationwide. The sample structure was designed based on U.S. Census population distributions for age and gender, with no additional weighting. Topics included app usage habits, attitudes toward advertising, and consumption behavior. Findings reflect the opinion of survey respondents only.
