While most adults highlight numbers that reflect who they are, few mention numbers that reflect what they have--or aspire to have. Only 5% cite any number that is a dollar amount. However, the survey shows that majorities of adults think very often or sometimes about a variety of numbers related to financial matters:
- The balance on their checking account (74%)
- Current amount of their savings and investments (72%)
- Their paycheck or Social Security check (70%)
- The amount of money they need to save or invest to live through retirement (67%)
- The balance due on their credit cards, loan or mortgage (57%)
When it comes to thinking about how much they need to save or invest for retirement, those who are aged 35 to 54 (75%), college-educated (71%) or working full-time (75%) are more likely to say that they think about retirement savings at least sometimes.
Thirty percent of adults fully agree and 25% somewhat agree that they have already calculated how much money they'll need for retirement. Maturity, a college education and an upper income are strong predictors as to whether one has already made this calculation.
Only 24% fully or somewhat agree that it is too early to be thinking about calculating how much they'll need for retirement. Even among Generation Y members (aged 18-32), only 34% agree.
However, nearly one in two (49%) adults say that figuring out how much they should save for retirement is not easy and they aren't sure where to start. In contrast, only 35% say that it is easy and that they are not worried.
Over a third (36%) agree that when it comes to calculating how much they'll need for retirement, the best they could do is guess.
Four in ten adults (42%) say that they do not like thinking about how much they will need for retirement, and nearly as many (39%) say that it is boring. When asked what they should take into consideration in order to calculate the amount of savings and investments they'll need for retirement, over a third of surveyed adults (37%) mentioned living expenses. No other factor of consideration is cited by more than 7% of all respondents. These include:
- Life expectancy (cited by 7%)
- Assets/owning one's own home (6%)
- Health (5%)
- Healthcare costs (5%)
- Age of retirement (5%)
Although survey respondents were probed for multiple answers, only one third (33%) mentioned more than one factor that one should consider to calculate how much one will need for retirement. Additionally, a quarter of respondents (25%) did not cite any factor.
When it comes to planning for retirement, Americans respond favorably to getting help from a number of sources and tools. Topping this list are financial advisors (80% of respondents say they would be somewhat or very helpful), followed by accountants (73%), and friends or family (68%).
- Six in ten (63%) would find an online financial calculator to be useful, with those under 55 (71%), those who are employed (73%), and those with a household income of $50,000 or more (71%) being more likely to say so.
- A similar proportion (64%) says that a seminar dealing with retirement issues would be helpful.
These are some of the findings of an Ipsos/ING poll conducted from January 22nd to 24th, 2008. For the survey, a representative randomly selected sample of 1,008 adult Americans was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1773.1 percentage points, 19 times out of 20, of what they would have been had the entire adult American population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual American population according to Census data.For more information on this press release, please contact: Nicolas Boyon Senior Vice President Ipsos Public Affairs New York, NY (646) 364-7583 email@example.com
About Ipsos Public Affairs Ipsos Public Affairs is one of the company's five research specializations. In the US, it has offices in New York City, Washington, DC, Chicago and Seattle. It specializes in corporate reputation, issues management, strategic communications and sociopolitical trends, serving the needs of corporations, non-profit organizations, public relations firms, news media and governments. Its toolbox for conducting tailor-made solutions includes rapid turnaround quantitative polling, qualitative focus groups, online panels, elite and stakeholder interviewing, syndicated subscriptions, and proprietary research techniques. Ipsos Public Affairs is well known as the polling partner of The Associated Press, the world's oldest and largest news organization.
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About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).
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