INSIGHTS ASSOCIATION ANNUAL CONFERENCE

The 2023 Insights Association’s Annual Conference – with its expanded agenda to focus more deeply on emerging trends, quality advancements, DEI progress, and tangible business impact – is promising to be this year’s must-attend industry event.

Please join Ipsos in South Carolina to hear more about:

How to predict, measure and optimize the success of your brand [April 24 | 3pm]

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Join Ipsos’ Emmanuel Probst as he guides you through the art and science of creating transformative brands. You will learn how to measure, predict and optimize the success of your brand across personal, social and cultural attributes. Key takeaways:

1. How to gather, combine and analyze disparate data sets and insights to deliver a personalized, human-centric brand experience.
2. How brands can make a positive impact on people, society and the economy.
3. How to shape consumers’ perceptions.

Lions, Tigers, AI.... Oh My! [April 25 | 4:45pm]

Featuring Ipsos' Jesse Itzkowitz, you will hear more about how behavioral science can help brands remain relevant with the changing landscape of AI’s influence on brand-building, including:

• Inclusion in AI / Behavioral Science
• As machines learn, how can we ensure the human voice is still heard?

For more conference details, simply visit the Insights Association website.

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