Insights Hub

All content

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  Election Survey

  Trump's Comeback is Complete

  Economic anxieties and systemic discontent help pave the way to historic victory

  01.06.25
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  Society Publication

  Insecurity in B2B Data Security

  Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.

  01.06.25
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  Shopper Publication

  Commerce Redefined: TikTok’s role in ushering in a new era

  Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.

  01.06.25
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  Society Survey

  Latest U.S. opinion polls archive

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  01.01.25
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  Polling Survey

  What's next?

  Below are five charts on Americans’ hopes, expectations, and fears for 2025

  12.20.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Politics Survey

  Reuters/Ipsos Issues Survey December 2024

  Most Americans believe the country is headed off on the wrong track.

  12.20.24
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  Society Publication

  Improving access to healthcare by removing transportation barriers

  Read how understanding the gaps and issues people face can give transportation planners, policymakers, and healthcare providers the data they need to tackle these problems in their communities.

  12.19.24
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  Politics Survey

  Ipsos Core Political Survey: Presidential Approval Tracker December 2024

  The December Reuters/Ipsos Core Political shows that Americans remain concerned with the economy, political extremism and immigration. About two in three Americans believe the country is headed off on the wrong track.

  12.18.24
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  Holidays Survey

  Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise

  Americans’ resolutions for 2025 revolve around health. But what that means to them varies by age.

  12.18.24
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  Polling Survey

  Half of small businesses say compliance requirements make it harder to grow

  The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2024 is down slightly from Q3 2024

  12.16.24
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  Polling Survey

  Where Americans stand on healthcare heading into Trump’s second term

  Below are five charts on how Americans feel about the state of U.S. healthcare, Trump’s health-related cabinet picks, and some of the key policies his nominees want to implement

  12.13.24