Ipsos achieves ISO 20252:2019 certification

New York, NY, June 4, 2025 -Ipsos, one of the world’s leading market research and polling companies, has been certified to the ISO 20252:2019 standard. This certification further affirms Ipsos’ status as a global authority on market, opinion and social research.

Ipsos' certification was issued by CIRQ, an accredited International Standards Organization (ISO) audit and certification body. This achievement shows Ipsos’ uncompromising focus on best practices, and its industry-leading methodological rigor in fields as varied as consumer research, reputation monitoring, and creative evaluation.

"At Ipsos, we are committed to delivering the highest quality insights to our clients. ISO 20252:2019 certification is a demonstration of our dedication to excellence and innovation in market research,” said Mary Ann Packo, CEO of Ipsos in North America.

“It not only validates our robust methodologies and processes but also aligns perfectly with our vision of being a trusted partner in helping our clients navigate an increasingly complex world. We're proud of this achievement and excited to continue our tradition of research excellence for our clients.”

ISO 20252:2019 details a number of globally recognized terms, definitions, and service requirements for project management in research organizations, and specifies processes for trustworthy, transparent, consistent, and error-free research.

Certification serves as a guarantee that recipients will continue to uphold the absolute highest standards in panels and sampling, quantitative and qualitative fieldwork, digital observation, online passive methodologies, data management and processing, and other areas of their practice.

Ipsos’ certification comes as it enters its 50th year as a global leader in polling and market research, grounded in rigorous methodologies, innovative approaches, and responsible research.

For further information, please contact:

Christopher Good 
Communications Manager
[email protected]

About CIRQ

A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252 and ISO 27001. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:F

www.ipsos.com

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75 628 Paris, Cedex 13 France
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