Ipsos @ Cannes Lions 2024

At Cannes Lions, the advertising and communications industry meets to celebrate the world's best work. Insight from iconic thought leaders, ideas from the world's most innovative companies, and inspiration from every corner of the creative marketing community come together at the Festival – for a week of world-class networking, learning, and history-making creativity.

Be part of it. We will be! Ipsos is hosting a series of essential conversations with top brands at our central beach venue. The series of talks and events co-hosted in partnership with RTL Ad Alliance will feature inspirational conversations with marketers from TikTok, Microsoft, Unilever, L'Oreal, Amazon, Sanofi, Orange and many more. Each of whom will explore how deep consumer insights help shape effective, best-in-class marketing strategies and campaigns. To register for a RTL Beach session, please RSVP here.

	Getting Social Right! Using Social to Craft Long-Term Brand Growth [June 18 \| 3:15pm - 3:45pm \| RTL Beach, 45 boulevard de la Croisette] Join us as our panel explores the transformation of social advertising from a primarily conversion-focused tactic to a powerful tool for sustained growth. We'll discuss strategies for leveraging social platforms like TikTok to foster not just quick engagement but enduring brand relationships. Our goal is to shift perceptions of social media from mere quick conversion tools to essential instruments that enhance strategic marketing and creative campaign development, ultimately establishing lasting connections with audiences. Panelists: Manny Flores (EVP Media, Ipsos), Adam Sheridan (Global Head, Creative Innovation), Tim Natividad (US Head of Enterprise Sales, TikTok), Alexandra Bolten (Global Head of Social Influence, L'Oreal)
	Crushing Conformity with Creativity [June 18 \| 5pm - 5:30pm \| RTL Beach, 45 boulevard de la Croisette] Join the Misfits as we hear from the Cannes Lions Marketer of the Year 2024 and other world-leading brands on how to crush conformity. Listen to how these brands have used originality and empathy to defy the shackles of conformity to supercharge their business. Our goal will be to demonstrate how the Misfits way to Creative Excellence can amplify effectiveness in a chaotic (AI) world. Panelists: Shaun Dix (Global Head of Creative Excellence, Ipsos), Samira Brophy (Senior Director, Creative Excellence, Ipsos), Tati Lindenburg (VP Marketing, Unilever), Ulrich Klenke (Brand & Marketing Lead, Deutsche Telekom), Richard Schmidt (Group Head & Managing Director, BAT)
	Shaping Expectations of Future Representation [June 19 \| 5pm - 5:30pm \| RTL Beach, 45 boulevard de la Croisette] Is your brand keeping up with the speed of culture? In a world of constant change, authentic representation in advertising is no longer a choice - it's essential survival. Join us to explore how pushing boundaries leads to powerful connections and unlocks future-proof brand growth. On stage, we will dissect the strategies for impactful, authentic advertising and equip your organization to shape expectations of future representation in a world of ever-evolving context. Panelists: Lindsay Franke (US Group President & US Exco, Ipsos), Aurelie Jaquemin (Chief Growth Officer, Creative Excellence, Ipsos), Quentin Delobelle (Director of Commercial Communications & Creative, Orange), Julie Regis Goitschel (Creative Excellence, Content & Partnership Lead, Sanofi), Olya Dyachuk (Director, Global Media & Data Heinenken)
	Breakfast with Ipsos: Unpacking Global Trends [June 20 \| 9am - 9:30am \| RTL Beach, 45 boulevard de la Croisette] Join us as we delve into the latest advertising trends and insights gleaned from the Cannes Lions Festival of Creativity. Our discussion will focus on how these global trends are shaping the advertising industry. Panelists: Ben Page (Group CEO, Ipsos), Eleni Nicholas (Group Chief Client Officer, Ipsos)
	Vote for Brands! [June 20 \| 10am - 10:30am \| RTL Beach, 45 boulevard de la Croisette] 2024 is a year of global elections where more than 4billion will be heard at the ballot box in more than 70 countries. The outcomes will be varied but one trend is clear: citizens place less trust in governments than brands. This trust vacuum presents an opportunity for brands to shine where parties and politicians fall short by addressing the macro ESG context and micro context of people. Hear how different brands are navigating this vacuum and meeting citizens where they are. Panelists: Dr. Emmanuel Probst (SVP & Global Lead, Brand Thought Leadership, Ipsos), Clifford Young (President, Public Affairs, Ipsos), Rob Gaige (Head of Global Insights, Reddit), Samantha Moore (Director Corporate Market Insights, Microsoft), Elise James-Decruise (Chief Equity Officer, Ad Council), Myralda Derks (Chief Customer & Business Intelligence Officer, L'Oreal), Kashir Singh (Strategy & Insights Manager, ABinBev)
	Female Quotient Equality Lounge: Unleash Your Inner Disruptor: Leading with an Entrepreneurial Edge [June 17 \| 11am – 11:30am \| Hotel Martinez, 73 boulevard de la Croisette] Forget the traditional leadership playbook, today's market demands bold leadership. Hear more about the essential qualities needed to thrive in a dynamic environment - qualities that define today's most successful leaders: those with an entrepreneurial mindset. Featuring Ipsos North America CEO, Mary Ann Packo, this panel conversation welcomes executives who hold the entrepreneurial spirit near and dear, we’ll talk about identifying growth opportunities, embracing calculated risks, and learning from stumbles. Panelists: Mary Ann Packo (North America CEO, Ipsos), Gina Cavallo (Chief Revenue Officer, Audigent), Lindsey Abramo (CEO, World of Good Brands), Kya Sainsbury-Carter (CVP, Microsoft Advertising), Cathy Oh (Head of Marketing, Samsung Ads)
	Female Quotient Equality Lounge: Beyond the Bleachers: Men Championing Women’s Sports [June 18 \| 4pm – 4:30pm \| Hotel Martinez, 73 boulevard de la Croisette] Our daily 'Manel' invites male executives to the stage to touch upon topics they’re rarely asked about. Women's sports are finally receiving the spotlight they deserve, but the conversation has primarily focused on female perspectives. However, men are increasingly activating their brands and interest in this space—investing in further elevating women’s sports and athletes. This panel of male executives, including Ipsos’ Jamie Stenziano, will dive into the power of sports—its influence on girls and women—and the exciting business opportunities at hand. Panelists: Jamie Stenziano (SVP, Senior Client Officer, Media and Entertainment, Ipsos), Andres Cardenas (CMO, Minute Media and GM, The Players’ Tribune), Kevin Arrix (Chief Growth Officer, XR Extreme Reach), Lee Brown (Chief Revenue Officer, Spotify)
	Female Quotient Equality Lounge: Beyond the Stereotypes: How Gender Diversity in Engineering & Insights Drives Marketing Innovation [June 19 \| 2:30pm – 3pm \| Hotel Martinez, 73 boulevard de la Croisette] Engineering has long been seen as a male domain, while women tend to dominate insights organizations. This is changing, however, with improved outcomes across functions emerging. Ipsos’ Philip Ryan joins a panel discussion exploring the positive impact of a more gender-balanced approach in engineering and insights. Hear from female leaders who thrived across these traditionally siloed fields and can share the evolutions they are seeing. Panelists: Philip Ryan (Managing Partners, Ipsos Strategy3, Ipsos), Siew Ting Foo (Founder, Soul for Profit), Karin Kimbrough (Chief Economist, Linkedin), Caroline Yap (Managing Director, Global AI Business, Google)
	Creative Impact Unpacked: Why Does Everything Look the Same [June 21 \| 11:30am – 12:15pm \| Palais de Festivals, Rotonde Stage, 1 boulevard de la Croisette] The era we are traveling in seems to produce a culture of sameness. It is an issue for marketers, who trade in distinctiveness. Discover what's driving this move towards sameness, why the shift towards low-attention media is exacerbating the problem and – importantly – what brands can actually do to break free. Panelists: Eleanor Thornton-Firkin (UK Head of Creative Excellence, Ipsos), Dr. Karen Nelson-Field (Founder and CEO, Amplified Intelligence), Lisa Smith (Global Executive Creative Director, Jones Knowles Ritchie), Aditya Kishore (Insights Director, WARC)
	RTL Concert and Beach Party [June 18 \| 6pm \| RTL Beach, 45 boulevard de la Croisette] Lilly Wood & The Prick is the band playing the concert. Don't miss out!

Bookmark this page for more details about Ipsos’ presentation topics, exclusive networking dinners, and more. If Cannes Lions is on your event list, we would love to meet up with you!

Society

	Getting Social Right! Using Social to Craft Long-Term Brand Growth [June 18 \| 3:15pm - 3:45pm \| RTL Beach, 45 boulevard de la Croisette] Join us as our panel explores the transformation of social advertising from a primarily conversion-focused tactic to a powerful tool for sustained growth. We'll discuss strategies for leveraging social platforms like TikTok to foster not just quick engagement but enduring brand relationships. Our goal is to shift perceptions of social media from mere quick conversion tools to essential instruments that enhance strategic marketing and creative campaign development, ultimately establishing lasting connections with audiences. Panelists: Manny Flores (EVP Media, Ipsos), Adam Sheridan (Global Head, Creative Innovation), Tim Natividad (US Head of Enterprise Sales, TikTok), Alexandra Bolten (Global Head of Social Influence, L'Oreal)
	Crushing Conformity with Creativity [June 18 \| 5pm - 5:30pm \| RTL Beach, 45 boulevard de la Croisette] Join the Misfits as we hear from the Cannes Lions Marketer of the Year 2024 and other world-leading brands on how to crush conformity. Listen to how these brands have used originality and empathy to defy the shackles of conformity to supercharge their business. Our goal will be to demonstrate how the Misfits way to Creative Excellence can amplify effectiveness in a chaotic (AI) world. Panelists: Shaun Dix (Global Head of Creative Excellence, Ipsos), Samira Brophy (Senior Director, Creative Excellence, Ipsos), Tati Lindenburg (VP Marketing, Unilever), Ulrich Klenke (Brand & Marketing Lead, Deutsche Telekom), Richard Schmidt (Group Head & Managing Director, BAT)
	Shaping Expectations of Future Representation [June 19 \| 5pm - 5:30pm \| RTL Beach, 45 boulevard de la Croisette] Is your brand keeping up with the speed of culture? In a world of constant change, authentic representation in advertising is no longer a choice - it's essential survival. Join us to explore how pushing boundaries leads to powerful connections and unlocks future-proof brand growth. On stage, we will dissect the strategies for impactful, authentic advertising and equip your organization to shape expectations of future representation in a world of ever-evolving context. Panelists: Lindsay Franke (US Group President & US Exco, Ipsos), Aurelie Jaquemin (Chief Growth Officer, Creative Excellence, Ipsos), Quentin Delobelle (Director of Commercial Communications & Creative, Orange), Julie Regis Goitschel (Creative Excellence, Content & Partnership Lead, Sanofi), Olya Dyachuk (Director, Global Media & Data Heinenken)
	Breakfast with Ipsos: Unpacking Global Trends [June 20 \| 9am - 9:30am \| RTL Beach, 45 boulevard de la Croisette] Join us as we delve into the latest advertising trends and insights gleaned from the Cannes Lions Festival of Creativity. Our discussion will focus on how these global trends are shaping the advertising industry. Panelists: Ben Page (Group CEO, Ipsos), Eleni Nicholas (Group Chief Client Officer, Ipsos)
	Vote for Brands! [June 20 \| 10am - 10:30am \| RTL Beach, 45 boulevard de la Croisette] 2024 is a year of global elections where more than 4billion will be heard at the ballot box in more than 70 countries. The outcomes will be varied but one trend is clear: citizens place less trust in governments than brands. This trust vacuum presents an opportunity for brands to shine where parties and politicians fall short by addressing the macro ESG context and micro context of people. Hear how different brands are navigating this vacuum and meeting citizens where they are. Panelists: Dr. Emmanuel Probst (SVP & Global Lead, Brand Thought Leadership, Ipsos), Clifford Young (President, Public Affairs, Ipsos), Rob Gaige (Head of Global Insights, Reddit), Samantha Moore (Director Corporate Market Insights, Microsoft), Elise James-Decruise (Chief Equity Officer, Ad Council), Myralda Derks (Chief Customer & Business Intelligence Officer, L'Oreal), Kashir Singh (Strategy & Insights Manager, ABinBev)
	Female Quotient Equality Lounge: Unleash Your Inner Disruptor: Leading with an Entrepreneurial Edge [June 17 \| 11am – 11:30am \| Hotel Martinez, 73 boulevard de la Croisette] Forget the traditional leadership playbook, today's market demands bold leadership. Hear more about the essential qualities needed to thrive in a dynamic environment - qualities that define today's most successful leaders: those with an entrepreneurial mindset. Featuring Ipsos North America CEO, Mary Ann Packo, this panel conversation welcomes executives who hold the entrepreneurial spirit near and dear, we’ll talk about identifying growth opportunities, embracing calculated risks, and learning from stumbles. Panelists: Mary Ann Packo (North America CEO, Ipsos), Gina Cavallo (Chief Revenue Officer, Audigent), Lindsey Abramo (CEO, World of Good Brands), Kya Sainsbury-Carter (CVP, Microsoft Advertising), Cathy Oh (Head of Marketing, Samsung Ads)
	Female Quotient Equality Lounge: Beyond the Bleachers: Men Championing Women’s Sports [June 18 \| 4pm – 4:30pm \| Hotel Martinez, 73 boulevard de la Croisette] Our daily 'Manel' invites male executives to the stage to touch upon topics they’re rarely asked about. Women's sports are finally receiving the spotlight they deserve, but the conversation has primarily focused on female perspectives. However, men are increasingly activating their brands and interest in this space—investing in further elevating women’s sports and athletes. This panel of male executives, including Ipsos’ Jamie Stenziano, will dive into the power of sports—its influence on girls and women—and the exciting business opportunities at hand. Panelists: Jamie Stenziano (SVP, Senior Client Officer, Media and Entertainment, Ipsos), Andres Cardenas (CMO, Minute Media and GM, The Players’ Tribune), Kevin Arrix (Chief Growth Officer, XR Extreme Reach), Lee Brown (Chief Revenue Officer, Spotify)
	Female Quotient Equality Lounge: Beyond the Stereotypes: How Gender Diversity in Engineering & Insights Drives Marketing Innovation [June 19 \| 2:30pm – 3pm \| Hotel Martinez, 73 boulevard de la Croisette] Engineering has long been seen as a male domain, while women tend to dominate insights organizations. This is changing, however, with improved outcomes across functions emerging. Ipsos’ Philip Ryan joins a panel discussion exploring the positive impact of a more gender-balanced approach in engineering and insights. Hear from female leaders who thrived across these traditionally siloed fields and can share the evolutions they are seeing. Panelists: Philip Ryan (Managing Partners, Ipsos Strategy3, Ipsos), Siew Ting Foo (Founder, Soul for Profit), Karin Kimbrough (Chief Economist, Linkedin), Caroline Yap (Managing Director, Global AI Business, Google)
	Creative Impact Unpacked: Why Does Everything Look the Same [June 21 \| 11:30am – 12:15pm \| Palais de Festivals, Rotonde Stage, 1 boulevard de la Croisette] The era we are traveling in seems to produce a culture of sameness. It is an issue for marketers, who trade in distinctiveness. Discover what's driving this move towards sameness, why the shift towards low-attention media is exacerbating the problem and – importantly – what brands can actually do to break free. Panelists: Eleanor Thornton-Firkin (UK Head of Creative Excellence, Ipsos), Dr. Karen Nelson-Field (Founder and CEO, Amplified Intelligence), Lisa Smith (Global Executive Creative Director, Jones Knowles Ritchie), Aditya Kishore (Insights Director, WARC)
	RTL Concert and Beach Party [June 18 \| 6pm \| RTL Beach, 45 boulevard de la Croisette] Lilly Wood & The Prick is the band playing the concert. Don't miss out!