Ipsos @ Cannes Lions 2024

Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.

The author(s)
  • Isabelle Fortin Creative Excellence and Innovation, Switzerland
  • Arnaud Debia Creative Excellence, Switzerland
Get in touch

Ipsos will be from Monday 17 - Friday 21 June 2024 at the Cannes Lions International Festival of Creativity

If Cannes Lions is on your event circuit, we would love to see you there!

Where to meet us?

Citizen Cannes: Context or Chaos? Your Choice 

RTL Beach - La Croisette

From 17 to 21st June

In collaboration with the broadcasting and media powerhouse RTL AdAlliance, Ipsos will host a series of interactive events throughout the week at the vibrant RTL Beach on the Croisette, with marketers and industry leaders who have expertly navigated their brand’s context, acted with empathy, and managed expectations to flourish amidst chaos. 

The event will bring together brands, society and creative experts to explore how deep consumer insights help shape effective, best-in-class marketing strategies and campaigns.

More information

Why Does Everything Look the Same?

Palais des Festivals

21st June - 11:30AM (45min)

The era we are travelling in seems to produce a culture of sameness. It is an issue for marketers, who trade in distinctiveness. Discover what's driving this move towards sameness, why the shift towards low-attention media is exacerbating the problem and – importantly – what brands can actually do to break free. 

With the participation of Eleanor Thornton-Firkin, Head of Creative Excellence, Ipsos in United Kingdom.

More information

This event is part of the Cannes Lions 2024. A valid pass will be required to access the Palais des Festivals where the conferences will take place. 

Ipsos @ Female Quotient

Hôtel Martinez

As a long-standing partner of the Female Quotient, Ipsos is proud to participate in and host a series of roundtable discussions on creativity and CSR themes at the Equality Lounge on the Martinez stage.

Programme (more information to come):

  • Unleash Your Inner Disruptor: Leading with an Entrepreneurial Edge
    17 June at 11am (30min)

    With the participation of Mary Ann Packo, CEO, Ipsos North America.

  • Beyond the Bleachers: Men Championing Women’s Sports
    18 June at 4pm (30min)

    With the participation of Jamie Stenziano, Senior Vice President, Senior Client Officer, Ipsos

  • Beyond the Stereotypes: How Gender Diversity in Engineering & Insights Drives Marketing Innovation
    19 June at 2.30pm (30min)

    Moderated by Philip Ryan, Managing Partner, Ipsos Strategy3, Ipsos.

More information

In the post pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5pm.

Ben Page, CEO of Ipsos

The author(s)
  • Isabelle Fortin Creative Excellence and Innovation, Switzerland
  • Arnaud Debia Creative Excellence, Switzerland

Media & Brand Communication