Ipsos CASH Index Readers Aware Of The Latest Trends In Consumer Sentiment

Consumer Goods

Ipsos National CASH Index Rose Slightly At The End Of June, And Now Stands At 83.3

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Interviews for the latest polling were conducted between June 3 to 5 and June 17 to 19, 2003. The margin of error for the questions on each rolling average of two consecutive surveys totaling 2000 adults is +/-2.2%, nineteen times out of twenty. Washington, D.C. -- The Ipsos National CASH Index (measuring Consumer Attitudes and Spending by Household) rose slightly at the end of June, and now stands at 83.3. Click Here To View Chart Wall Street investors are extremely sensitive to fluctuations in consumer sentiment, as released in a variety of leading indices. Trends in the Ipsos National CASH Index demonstrate that CASH readers are aware of emerging trends prior to the release of other leading polls. Recent Examples
  • Reuters reported on June 24, 2003: The Conference Board's monthly consumer confidence index stood at 83.5, marginally down from 83.6 in May, but outstripping market expectations for a fall to 82.4. In response, the Dow Jones Industrial Average climbed 46.50 points in early trading.
    • On June 10, 2003, CASH readers were aware that consumer confidence was holding steady, as the Index increased marginally from 79.9 to 81.4, ending a month of declines in May.
  • Associated Press reported on June 13, 2003: Michigan's widely watched index of consumer sentiment fell to 87.2 in mid-June from May's reading of 92.1. The reading was far below the level of 93 that market watchers had been expecting. The Dow closed down 79.43, or 0.9 percent, at 9,117.12.
    • On May 13, 2003, CASH readers were already aware that consumer sentiment was trending downward. The Ipsos National CASH Index decreased 2.2 points in mid-May, and another 6.7 points at the end of May.
    The following chart depicts the net change in the most recent monthly CASH Index rating since January 2002 based on each of the factors used to generate the Index.

    Ipsos CASH Index Consumer Attitudes and Spending by Household June 2003 - National -

    Click Here To View Chart The National CASH Index is constructed twice monthly throughout the year. In addition, Ipsos constructs regional and demographic CASH Indexes four times per year (at the end of each fiscal quarter), as well as preliminary indices (produced at the mid-point of each fiscal quarter). Ipsos CASH Index Surveys of consumers are conducted by Ipsos-Public Affairs, the Washington, D.C.-based division of Ipsos, which is the world's second largest polling and market research organization. The Ipsos Consumer Attitudes and Spending by Household (CASH) Index polls are conducted the first and third week of every month, as part of Ipsos-Public Affairs weekly omnibus polling service. The Ipsos CASH Index, started in January 2002, is a bimonthly national survey of consumer attitudes on the current and future state of the local economy, personal financial situation and spending, saving and confidence to invest.

    For more information about the Ipsos CASH Index or to receive this report on the first and third week of every month, please e-mail [email protected], or contact Ursula Davis at 202-463-7300. For more information on this release, please contact: Thomas Riehle President, Ipsos-Public Affairs Washington, D.C. 202.463.7300

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