Financial services

1 in 3 Americans trust AI’s advice on financial issues. But trust drops considerably for AI tools with access to financial accounts.

Only one in three Americans think dynamic pricing would allow them to get deals, according to the Ipsos Consumer Tracker.

Six in ten Americans have often felt stressed, nervous or exhausted in past month, according to the Ipsos Consumer Tracker.

Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).

Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.

According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?

But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation

Fewer Americans believe prices are rising since we last asked at the beginning of the year – except for gas prices, according to the Ipsos Consumer Tracker.

What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture