When consumers are financially crunched, they shift how/how often they shop but their brand values and preferences persist. This means they are more likely to reduce or eliminate spending in areas not tied to their identity, community, or culture.
New Ipsos report, developed in partnership with The Coca-Cola Company and Nation’s Restaurant News, delivers data-driven insights into mobile ordering, payment, and pickup channels.
Despite the uncertainty we've seen in various consumer indexes, many Americans remain confident about investing, taking out loans or buying a new home, according to the Ipsos Consumer Tracker.
