Ipsos Global @dvisory: The Economic Pulse of the World (February 2015)
These are the findings of160the Global @dvisor Wave 65 (G@65),an Ipsos160survey conducted between January 6th and January 20th, 2015.
The survey instrument Global @dvisor is conducted monthly in 24 countries via the Ipsos Online Panel system. One extra country (Egypt) was surveyed by telephone.
For the results of the survey herein, a total sample of 17, 560 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, was interviewed between January 6th and January 20th, 2014. Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Spain and the United States. Approximately 500+ individuals were surveyed in Argentina, Belgium, Hungary, India, Mexico, Poland, Russia, South Africa, South Korea, Sweden, Turkey and Saudi Arabia. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.
The results reported include n=502 in Egypt conducted via CATI (telephone) methodology and has a margin of error of +/- 4.4% points, 19 times out of 20.
In countries where internet penetration is approximately 60% or higher the data output is comparable the general population. Of the 25 countries surveyed online, 15 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The eight remaining countries surveyed -Brazil (45.6% Internet penetration among the citizenry), China (41%), India (11.4%), Mexico (36.5%), Russia (47.7%), Saudi Arabia (49%), South Africa (17.4%) and Turkey (45.7%)--have lower levels of connectivity therefore are not reflective of the general population; however, the online sample in these countries are particularly valuable in their own right as they are more urban/educated/income than their fellow citizens and are often referred to as "Upper Deck Consumer Citizens".
For more information on this news release, please contact:
Julia Clark Vice President Ipsos Public Affairs 312.526.4919 [email protected]
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.
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