Product Testing

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.

Read more about our agile stage-gate framework where multiple stakeholders and teams can launch an innovation without losing the initial intended promise, originality and ability to disrupt.

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

Be contactless, leverage technology, get social.

New industries don’t pop up very often. With a quickly changing regulatory landscape and multi-billion dollar acquisitions taking place, the cannabis industry is poised to take advantage of pent-up demand and scale rapidly.