Ipsos/ Reuters Poll: October 27-28, 2011
The poll shows that Republican Registered Voters are equally divided on whether they like or dislike it: 31% `love' or `like' it, 33% `hate' or `dislike' it, and another third (33%) feel neutral towards it. Half (50%) say the part of the video that stood out for them most was `Mark Block smoking a cigarette', and almost three in ten (28%) believe it communicates that `Herman Cain endorses smoking'.
Individuals identifying with the Tea Party movement were far more favorable towards the ad - 61% of those strongly identifying with the Tea Party `love' or `like' the ad (compared to 31% of all Republican Registered Voters). Among those Republicans who say they `do not identify with the Tea Party at all', 56% `hate' or `dislike' the ad (compared to 33% of all Republican Registered Voters).
We also looked at the data by whether or not people were smokers: people who have never been smokers noticed the cigarette more than those who do or have ever smoked. Just 19% of current smokers felt that it communicated that `Herman Cain endorses smoking'... but this figure rose to 34% among people who have never smoked.
These findings are from an online omnibus survey of 554 Republican Registered Voters. Individuals were interviewed via a U.S. online household panel. Data were collected via a national omnibus survey, including a screener for registered voters. The data were weighted to the national profile of registered voters, and then a filter was applied on Republicans. The survey was conducted October 27-28, 2011. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding.
More data and full technical details are available in the topline PDF document available for download.
For more information on this news release, please contact:
Clifford Young Managing Director, Public Sector Practice Ipsos Public Affairs 312.375.3328 [email protected]
Julia Clark Vice President, Public Sector Practice Ipsos Public Affairs 202.463.3623 [email protected]
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2010, Ipsos generated global revenues of e1.140 billion ($1.6 billion U.S.).
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
