Ipsos Revamps Its Online News And Polling Center

U.S. Election `News You Can Use' Just A Click Away

Washington, DC - Ipsos is offering a $29-limited-time subscription package that offers visitors to its news and polling website complete access to the latest Public Affairs polling data, research, commentary and analysis of this year's U.S. elections. From now until November 12, subscribers to the Ipsos News Center will also receive:
  • Candidate head-to-head tracking
  • Candidate images and perceptions
  • Consumer attitudes and political measures
  • Context and background of election strategy
  • Detailed survey results with key demographic data
  • Examination of the vote by region and subgroups
  • Election wrap-up analysis by electoral college and popular vote.
"The Associated Press/Ipsos Public Affairs tracking polls have offered readers an early warning on developments such as the effect of the Bush/Cheney campaign targeting Midwestern swing states, improving consumer confidence scores, and the Democratic convention's focus on Kerry's war record over domestic policy issues," said Thomas Riehle, President of Ipsos Public Affairs. "Now the race begins in earnest, and the regular political tracking polls, as well as the wealth of other polling on the website, offer subscribers the ability to understand first how attitudes are changing and why," Riehle added. "In such a closely-contested Presidential contest, everyone needs their own pollster, and we tell people that Ipsos can be their pollster." Visitors who require more can sign up for an annual subscription for $69 and receive online access to the very latest in public opinion, marketing research, and consumer trends across a multitude of sectors, including:
  • The US election
  • Detailed data on - and exclusive analysis of - the issues of the day
  • Immediate email notification of - and unlimited access to - breaking news, research and insight
  • Access to archived research, detailed data tables and news releases
  • Notification of exclusive webinars, the latest white papers, case studies, newsletters, and more.
To learn more about our subscriptions, please visit: www.ipsos-na.com/news/subscriptions.cfm For more information on this press release, please contact: Thomas Riehle President, Ipsos Public Affairs Washington, D.C. 202.463.7300 About Ipsos Public Affairs Ipsos Public Affairs, headquartered in Washington D.C., is a non-partisan, objective, survey-based research company made up of campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research but often elite stakeholder, corporate, and media opinion research. It has offices in New York City, Chicago, San Francisco, and Washington, with affiliates around the world. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization, BusinessWeek and conducts the young voters poll for Newsweek.com. Ipsos Public Affairs is an Ipsos company, a leading global survey-based market research group. To learn more, visit: www.ipsos-na.com/news/pa About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S. To learn more, visit: www.ipsos.com Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP

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