Ipsos/RBC Consumer Outlook Index: October 2014

Washington, DC - October's RBC Consumer Outlook Index continues its upward movement, up nearly two points since August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.

The overall RBC Consumer Outlook Index shows overall confidence at 53.2, up nearly 1 point from September.

• The RBC Jobs Index remains relatively unchanged with a score of 63.2, with a greater number of respondents stating that they felt confident in their job security presently and for the future.
• The RBC Investment Index increased back to nearly August levels of 46.0; up 1.0 point this month from September's score of 45.0.
• The RBC Current Conditions Index is displaying the largest increase this month, increasing 1.1 points after a decrease last month.
• The RBC Expectations Index is up half a point to 59.9 after September's slight decrease.
• The RBC Inflation Index has dropped again this month. The current score of 75.4 is the lowest score this year.

These are findings of an Ipsos online poll conducted September 26-29, 2014. For this survey, a national sample of 1,027 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release please contact:

Chris Jackson Research Director Ipsos Public Affairs 202.420.2011 [email protected]

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