Dr. Google's Role in Pre-Diagnosis Through Treatment
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
In a study conducted with 500+ members of an Ipsos SMX community, 72% of consumers who turn to Dr. Google for online medical information at the first signs of feeling sick also do so after visiting an actual doctor, and most say the information they gather could potentially make them alter their treatment plans.
In this edition of Sound Off, we share feedback from community members together with a case study and five tips for connecting with patients online.
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