What the Future: Shopping

What are the new brand rules as AI helps drive the shopping cart?

Shopping is changing as AI shapes how people discover, evaluate and buy products. Yet the underlying questions for brands and retailers have as much or more to do with human behavior as the technology itself.

What happens to brand loyalty as AI shopping agents become capable of doing more? How will people decide what or whom to trust? If AI can handle routine purchases, what aspects of shopping will people want to keep for themselves?

Join us to listen in as What the Future Editor Matt Carmichael hosts futurists Rohit Bhargava and Mike Bechtel to discuss what’s next for consumers, brands and retailers. While technology could transform how people buy, the future of shopping will also be shaped by how people balance convenience, trust, expertise and experience. This discussion will explore how those dimensions will evolve for the next generation of shoppers.

Speakers:

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This session is part of our Insights to Activate deep dive into Winning the Wallet War. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.