Affluent

Hear more about how Influentials and Company Leaders view 2026 – their concerns, hopes, and strategies for success for themselves, their families, and their companies.

The Ipsos Global Influentials Study has been researching top-earning households for five decades. As a result, we are able to offer an unparalleled understanding of how Global Influentials think and act – insights critical for all marketers hoping to increase share of wallet among these desired consumers.

Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker

Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.

Listen in to hear how Affluents pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.

During this session, Ipsos’ Tony Incalcatera, Chief Research Officer, and Jesse Peretz, Director of Ipsos Affluent Intelligence, will present insights derived from our recent research on the types of vacation trips Affluents are planning this summer and how things will differ from the past.

Revisit our recorded webinar to hear Affluents retirement plans, institutions most trusted, why some avoid advisors, whether market disruptions will influence investment approaches – and more!

Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.

As consumers tighten their belts in an uncertain economic environment, the luxury market is not immune to a squeeze in discretionary spending.