Finding and Deciding: Making the Shopper Connection
Is your 2014 Shopper Marketing Plan optimized to consider the shopping behaviours of Finders and Deciders?
While brand marketing is critical, knowing what shoppers think, believe and do before they even get to the store can help you tailor your strategies. And understanding these shopper types is just one part of the purchase process given they will differ by:
- Markets
- Categories
- Brands within the same category
- Retailer type
One blanket strategy for shoppers is unlikely to be very effective. Download this paper to gain a better understanding of the various types of shoppers and their particular needs and perceptions. By doing so, you can help make your brand stand up and stand out among the multitude of competitive shopper influences.
