Full Speed Ahead: A Lightning Fast Case Study

Even with the best planned research program, new questions and opportunities come up every day.

Ipsos Mobile Overnight surveys are adapted for mobile interviewing, and allow companies to make decisions based on consumer input rather than on guesstimates, without jeopardizing your speed to market. In this Thought Starter, we share a case study where a major packaged foods company was struggling with whether to swap out the expiration date on their packing for 'born on' dates to let consumers know how fresh their products were.

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