The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias
Greenbook Blog May 14, 2015 — In this article, the author shares five critical changes needed to improve survey panel participation.
The simple fact is, panels will decay into mere email lists (or social media "likes") without new thinking and action around every aspect of the respondent lifecycle, from acquisition, to participation, to engagement and retention.
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