Ipsos Mobile Overnight: Insights in Less Than 24 Hours

Even with the best planned research programs, the need for consumer input comes up every day. Through our mobile platform, Ipsos Mobile Overnight now empowers you to make smarter decisions faster while gaining access to the broadest range of consumers. This means you can rely on consumer input rather than on your 'gut' or team guesstimates. In less than 24 hours, Ipsos Mobile Overnight addresses burning issues such as:

• The CMO & CEO don't agree on name for the new line of entrйes.Focus groups start tomorrow and stimuli still needs to be created!
• Finance won't approve the R&D budget without consumer input And by the way, final budget meeting is at 2:00 tomorrow afternoon.
• R&D needs input around how consumers describe 'fresh' as it relates to carbonated soft drink ingredients - by 1:00 tomorrow.
• Marketing can't agree on the new men's body wash graphics...and they're scheduled go to print tomorrow afternoon.
• Competition launched a new flavored chip on Monday. Your CEO wants consumer feedback by noon on Wednesday.

Ipsos Mobile Overnight is specifically adapted for mobile interviewing. You now have access to consumers (think Millennials) who answer your questions very quickly given they're already living the mobile lifestyle.

With Ipsos Mobile Overnight, you can get answers to burning issues, uncover & identify new opportunities, and 'surf' the ever-changing competitive environment so that you can continue to win in market!

Key Details:

• Results: Less than 24 hours
• Sample: National smartphone users
• Base Size: Typically n=150 - 200
• Survey: Up to 10 structured questions, 1 open-end
• Markets: Available in US only (other markets 2-3 days)
• Cost to you: $9,500 per Mobile Overnight survey