Winning with Millennials
Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.
They live for multitasking and are always on the go. And for casinos, they represent the newest wave of guests. As this group becomes more dominant, casino owners need to understand their behaviours and attitudes. To take a snapshot of these habits, the team at Ipsos surveyed Canadians between the ages of 18-34. Our results revealed a number of interesting truths.
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