As we get into the fall and comfortable with COVID-19 protocols, how does that impact use of public transportation and shared based transportation services? What is needed to get consumers comfortable to use them again? Listen in as we compare information from 2019 to 2020 to illustrate the changes of preferences and behavior, highlighting what companies need to do to adapt to changing consumer needs.
Revisit our recorded webinar to hear fresh insights into the impact that Covid-19 is having on Shared Mobility preferences among American consumers relative to the world. We explore insights from other markets like China, Brazil and those in Europe, and highlight learnings of the consumer mindset now compared to Sept, July and April 2020.
Listen in for these key takeaways:
- Consumers are no more frustrated today than they were in April 2020 even though COVID-19 daily cases are 3 to 4x higher, an indication of the confidence and education consumer have on how to manage today’s COVID environment (e.g., social distancing, face masks, hand sanitizer, etc.).
- Public transportation and ride hailing face increased concerns regarding exposure to illness and the lack of cleanliness. Personal security also continues to be a key barrier for potential ride hailers.
- Shared based services are down compared to pre-COVID and are expected to remain down without additional steps taken to improve user confidence such as:
- Adding signage of steps taken to clean and disinfect the passenger areas
- Making available hand sanitizer / disaffecting wipes
- Manage the number of passengers using the public transportation service at one time
- Education and certification of ride hailing drivers, promoting the extra precautions they are implementing to assure safe and clean environments