Loyalty


Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Mystery Shopping Publication

Mystery Calling: Dialing up your contact center performance

Discover how a well-designed mystery calling program can drive loyalty and profits in this new Ipsos Views paper.
Investors Publication

It’s Time for Disruption: Unpacking Investor and Financial Advisor Loyalty

Financial Advisor defection poses great risk to investment firms. Discover key dimensions of firm-advisor-investor linkages and how to mitigate the risk of advisor turnover.
Loyalty Publication

Get Fair or Fail

Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?

2016 Edenred-Ipsos Barometer

How to Understand and Improve Well-being at Work

While Nine in Ten Are Satisfied in their Relationship, One in Six Have Cheated on their Partner

Many Are Moving Away from More Traditional Views of Marriage, though Open Relationships Still Taboo

Ipsos Loyalty Executive Wins Outstanding Paper of the Year Award

Timothy Keiningham Receives Prestigious Accolade from the Journal of Service Management