How confident are you that your ecommerce experience is meeting current day pandemic demands? Grocery brands and other retailers across the U.S. are racing to drive sales, and those that optimize the buy-online-curbside-pickup are positioned to win.
View our on demand webinar featuring new data and insights from the preliminary phase of Ipsos’ 2020 eCommerce Experience study, as well as consumer feedback collected about curbside/in-store pickup and 1st Party home delivery. Or, read our article exploring Creating Successful Contactless Shopping Experiences.
Divided into three phases, this study measures and ranks brands, and provides insights on how different industries are performing:
- Phase 1) Consumer Survey to find out what consumers think of their eCommerce experience;
- Phase 2) A driver’s analysis to determine what really matters to customers at your point of differentiation;
- Phase 3) Mystery Shopping assessments that measure the eCommerce experience from end-to-end (account setup, basket creation, order pickup/delivery) across major brands nationwide.