Mystery shopping helps alleviate an organization’s concerns about consistently delivering a superior customer experience, however we have found that this methodology is often misused or poorly designed.
When used effectively, mystery shopping research can be a powerful performance management tool that creates awareness around important standards or initiatives and drives organizational behavior change—all in the spirit of better serving the customer.
Today, the applications go beyond checking compliance at brick-and-mortar locations to also better understand sales recommendations and test across all customer journey channels, leveraging new technologies to enhance capabilities.
Download our latest paper featuring seven steps to help ensure you are designing a better mystery shopping program – thus empowered to drive improvements throughout your business.
Fast Insights for the Path to Purchase
Join Ipsos’ Alison Chaltas for the latest trends on fast-changing shopper journeys and customer expectations. During this complimentary webinar, Alison will also scope the omnichannel experience, emphasizing the importance of building trust in one-to-one relationships.
[TWITTER CHAT] The Changing Affluent Traveler
Join Ipsos and @GenPop writer/moderator @KateMacArthur for a live twitter chat examining the changing Affluent traveler during which our featured guest, Ipsos’ Michael Baer (@MichaelBaer1 @AffluentIntel), will discuss in detail the six Affluent traveler profiles.