Mystery Shopping


Mystery Shopping Publication

Demystifying Mystery Shopping

Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.

Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award

Honor serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
Mystery Shopping Publication

Designing a 'Smarter' Mystery Shopping Program

Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
Mystery Shopping Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Mystery Shopping Publication

Got30: An Ipsos vodcast

Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
Customer Experience Publication

For Brands, Quick, Smart Approaches to Food Sustainability

Tips for ensuring your foodservice brand doesn’t miss out on connecting with sustainability-minded consumers.
Customer Experience Publication

Here's the Tech that Grocery Shoppers Actually Want in Stores

Tech innovations across the grocery sector have taken a massive leap forward in the past few years. Here's what they’re most (and least) interested in.
Customer Experience Publication

Driving compliance at the frontline

Interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly? Read this paper.
COVID-19 Survey

A strong majority of Americans want mask requirements back as delta surges

Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.