The Net Promoter Debate
A conversation with Tim Keiningham, Global Chief Strategy Office & Executive Vice President
Net Promoter is one of the hottest business metrics of the moment. Firms like General Electric, Intuit, and American Express embrace the formula because of its reported linkage to growth. This summer, however, two leading scientific journals will publish papers challenging the claims to Net Promoter's predictive powers. Tim Keiningham, Senior Vice President of Ipsos Loyalty and the lead author of these papers, discusses the startling results of these investigations.
![[WEBINAR] Global Voices of Experience 2026](/sites/default/files/styles/list_item_image/public/ct/event/2026-02/thumbnail-global-voices-experience.jpg?itok=NN6W-9Ft)
![[WEBINAR] Increasing Efficiencies in Service Delivery in the Public Sector](/sites/default/files/styles/list_item_image/public/ct/event/2025-01/feature_4.png?itok=0fa4kfCx)