Understanding Customer Retention and Switching Behavior in the Healthcare Sector

While many industries (e.g. telephone, wireless, satellite radio, and internet providers) offer their services on a contractual basis, the nature of these customer relationships within the healthcare sector are particularly complex.

While many industries (e.g. telephone, wireless, satellite radio, and internet providers) offer their services on a contractual basis, the nature of these customer relationships within the healthcare sector are particularly complex.

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