Black Business Month: Innovation, Inclusion & Insights

In honor of Black Business Month, the Ipsos UU Inclusion Council is hosting an market research seminar and Q&A session for minority-owned, and women-owned businesses.

Specifically designed for founders, owners, or employees of an MBE or WBE who are curious about any aspect of consumer or customer insights or competitive dynamics, this on demand webinar outlines trends in qualitative and quantitative research, tips for connecting with B2B/B2C audiences effectively and as well as maximizing your marketing and research resources.

The Q&A portion of this session featured a dynamic panel with a mix of researchers, DEI specialists, small business experts, and Black business owners who each brought unique perspectives on market research:

• Irene Walker, Director Business Equity Programs & Partnerships, Meta
• Kendra Speed, Director of Consumer Market Research, LinkedIn
• Dee Miller, Director of Inclusive Design & Product Equity, Visa
• Sherrel Sampson, Founder & CEO of Canviiy
• Elisa Bernd, VP, Ipsos
• Janelle James, SVP, Ipsos (Moderator)

In the meantime, here are a few do's and don'ts from our panelists...