Do Brands Have a Role in the 2020 Election?

Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?

The author(s)

  • Menaka Gopinath President, Ipsos Social Media Exchange, NA
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities
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The fact is, brand messaging resonates most when concrete actions are taken at the same time. As the 2020 election campaigns continue to heat up over the next few weeks, and people are bombarded with political messaging from all sides, brands absolutely have an opportunity to stand out by staying close to key audience sensibilities, taking actions that resonate, and embracing authenticity along the way.

Download our detailed exploration of how voters feel brands should be involved from voter education efforts to taking a stand on issues, including a breakdown by party affiliation, generations and other demographics.

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The author(s)

  • Menaka Gopinath President, Ipsos Social Media Exchange, NA
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities

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