Do Brands Have a Role in the 2020 Election?

The fact is, brand messaging resonates most when concrete actions are taken at the same time. As the 2020 election campaigns continue to heat up over the next few weeks, and people are bombarded with political messaging from all sides, brands absolutely have an opportunity to stand out by staying close to key audience sensibilities, taking actions that resonate, and embracing authenticity along the way.

Download our detailed exploration of how voters feel brands should be involved from voter education efforts to taking a stand on issues, including a breakdown by party affiliation, generations and other demographics.