Gen Z: COVID, post-pandemic outlook and more

Listen in to hear our college-aged Gen Z panelists share their priorities, behaviors, and experiences.

The author(s)

  • Andrea Greaves Qualitative Specialist, Ipsos UU
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Re-visiting one of our most popular webinar topics, we check back in with our Gen Z panel to see how life has changed for them as they’ve encountered events like college and COVID.

View our recorded webinar featuring select members of our Gen Z panel sharing the uniquely devastating impact of the pandemic on their generation, and why brands can’t “skip” COVID. You’ll hear how things have changed in terms of brands and experiences, as well how some product choices and experiences have stayed remarkably the same. COVID isn’t over for Gen Zs, and gauging their post-pandemic outlook now will help brands stay relevant to this cohort. 

The author(s)

  • Andrea Greaves Qualitative Specialist, Ipsos UU

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