How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
Quirk’s Magazine, May 22, 2018 — It is a fundamental principles of behavioral science that people have limited attention — even for things that matter to them. In this article, Ipsos’ Namika Sagara explains what marketing researchers can learn about behavioral science from video game legend Super Mario.
Apply the learnings to your brand experience today. Read this article now.
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