Watch this video to hear middle class moms share their feelings on the topic of political polarization.
Conducted earlier this summer, Ipsos’ Ethnography Center of Excellence found that there are now very few politically neutral spaces. In fact, many are retreating to like-minded groups and losing a sense of connection to the broader community.
As marketers, you need to consider how your brand might talk to consumers who yearn for this lost connection? Ethnography can help you to deeply understand your consumers and provide a foundation for these strategies. Our award-winning team of ethnographers, anthropologists, and filmmakers are dedicated to the understanding of customer behavior. Click here to learn more about Ipsos’ Ethnography Center of Excellence.