Ethnography

Understanding how and where racial disparities appear in the healthcare industry is essential to delivering fair care.

Revisit our recorded webinar to gain an understanding of the American COVID experience, where people are today, and how your brand can connect with and help them move forward.

Please join us to hear Liza Walworth from Ipsos’ Ethnography Center of Excellence re-visit video excerpts of these families’ experiences and emotional journeys, and Ipsos Behavioral Scientist, Jesse Itzkowitz, who will discuss how they and others can move forward and heal.

Ipsos’ Amanda Weller & Megan Machamer recently presented “Remote Digital Ethnography: Understand Online Dating Behaviors Within the Digital Environment” at Chicago Camps’ UX Camp Winter 2021. Revisit the recording here now!

As our country goes through tremendous change, it’s more important than ever to stay close to consumers.

In moving much of the world online to work, learn, and socialize, the COVID-19 pandemic has revealed pain points in the user experience.

New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.

Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.

Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.