Navigating the Too Much Information Age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyze too much? Shift towards digital-first approaches to identify what's most important.

The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities
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As insight experts, we have seen many trends in how clients use data come and go. These days, we regularly hear from clients that there is no shortage of new information to mine. But if everyone has access to data and can lay claim to creating some useful finding, what is insight? The ‘Information Age’ is turning into the ‘Too Much Information Age’.

This paper, which first appeared on The Social Intelligence Lab's website, explores the shift towards digital-first approaches in order to find out not just more, but what's more important. Download your copy to learn how you can avoid the pitfalls of trying to analyze too much, and how to think better rather than bigger.

The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities

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