Social Listening

Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram

Join us on February 28 to hear tips for how to spot competitors, consumer signals, and commercial opportunities through the lens of social data.

How DIY surveys are delivering faster, more cost-effective consumer insights.

New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.