Services Overnight

Overnight testing of any simple stimuli (insights, ideas, logos, etc.) and concepts that delivers evaluation, optimization and strategic alignment.

What is it for?

To help our clients accelerate innovation and improve their innovation success rates.

How does it work?

Test up to 100 insights, ideas or any simple stimuli and up to five concepts (ten in the U.S.)

Identifies winners, provides guidance for making ideas and concepts stronger, and delivers Archetype Innovation Profiles

Delivers results the morning after you submit your stimuli

Why is our solution unique?

It uses a device-agnostic approach that lets consumers choose which device to answer our surveys on

It uses proven measures of success based on our Innovation Success Framework

It has built-in optimization that makes ideas and concepts stronger and more likely to succeed.

Here's what our clients had to say about our overnight testing approach:

"The 24-hour turnaround really added something magical to the experience and we could see the quality of ideas being elevated after the test results."

"Even with several last minute changes, it fielded smoothly and we received reports even earlier than expected. We were able to get everything we needed. The results from the overnights were key in guiding what was discussed in the focus groups."

New Services