Organizational guru Marie Kondo has popularized the idea of “sparking joy” by putting it at the heart of her approach to tidying up. By cultivating empathy for the things around us, she reasons, we can determine what truly brings us value.
At Ipsos, our approach to community research design is not much different. Building on strategic frameworks grounded in behavioral science, we dig deeper for the human emotions, connections, and motivations that ultimately fuel great insights. In the process, we keep our communities vibrant and engaged through proven techniques founded on the principles of empathy, intrinsic motivation, and social sharing.
View our on demand webinar to hear creative tips, inspiration, and case studies that bring to life how we spark joy via community research design, ultimately yielding richer, more rewarding consumer experiences and understanding.
[EVENT] Transforming Society Salon Series: Innovations in 21st Century Research
Join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.
Uber Science Symposium
Hosted by Uber's Applied Behavioral Science team, the Behavioral Science track of the 2nd Uber Science Symposium brings together practitioners and researchers in the behavioral, social, and cognitive sciences to facilitate the sharing of information and best practices, foster discussion, and form bridges between research communities.
[Webinar] Intelligent Interfaces: The Future is Easy
As organizations across a wide spectrum of industries begin to adopt conversational interfaces (CUIs) such as chatbots to interface with customers online and manage questions in real time, ensuring a smooth user experience is the only path to success.