Sparking Joy in Online Community Research

Discover how aligning rigorous research design with an engaging respondent experience can be applied to online community environments.

The author(s)

  • Menaka Gopinath President, NA, Ipsos Social Media Exchange
  • Rachel Belinky Community Strategist, US, Ipsos UU
Get in touch

Organizational guru Marie Kondo has popularized the idea of “sparking joy” by putting it at the heart of her approach to tidying up. By cultivating empathy for the things around us, she reasons, we can determine what truly brings us value.

At Ipsos, our approach to community research design is not much different. Building on strategic frameworks grounded in behavioral science, we dig deeper for the human emotions, connections, and motivations that ultimately fuel great insights. In the process, we keep our communities vibrant and engaged through proven techniques founded on the principles of empathy, intrinsic motivation, and social sharing.

View our on demand webinar to hear creative tips, inspiration, and case studies that bring to life how we spark joy via community research design, ultimately yielding richer, more rewarding consumer experiences and understanding.

The author(s)

  • Menaka Gopinath President, NA, Ipsos Social Media Exchange
  • Rachel Belinky Community Strategist, US, Ipsos UU

New Services