Unlocking the Value of Reputation

Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation.

Ipsos Global Reputation Centre research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.

How does reputation influence purchase decision?

Reputation is a key consideration in purchase decisions.

The vast majority (87%) of consumers around the world say that they take the reputation of the company into account when purchasing a product or service. There are regional differences in intensity. Consumers in Latin America and the Middle East/ Africa are the most likely to say they are “very likely” to take reputation into account. Consumers in Europe feel less strongly about taking reputation into account (just 24% “very likely”), but still a vast majority (79%) say they take reputation into account to some extent.

We hope you find the report interesting and informative and, as ever, would welcome any thoughts or feedback you may have.