Krisis: The New Qualitative Approach From Ipsos

Through Its Use Of Conflict, Krisis Breathes New Life Into Focus Groups

Paris, France - Ipsos tackles the mystery of how social groups interact and function in controlled settings in the latest issue of Ipsos Ideas called "Krisis: The New Qualitative Approach from Ipsos". Prepared in partnership with key clients, experts from Ipsos' qualitative research group share the development of this innovative approach. This issue is jam-packed with new ideas, new learnings and new twists to age-old issues and everyday business challenges. We discuss in detail why we believed we had to shake up the rules of the qualitative research game, how we manage to get participants to strip off the masks they wear and, ultimately, how we help individuals differentiate and express themselves within focus groups. For more information on this news release, please contact: Dan Maceluch VP, Marketing & Communications Ipsos North America 604.893.1635 dan.maceluch@ipsos-na.com To download Ipsos Ideas in English, French, or Spanish or to forward it to a friend or colleague, please visit our website: www.ipsos.com/ideas.

About Ipsos Ideas Ipsos Ideas is a quarterly vehicle that highlights the latest thinking from our five research specializations - advertising, marketing, customer loyalty, media, and opinion and public affairs. Ipsos Ideas is published in English, French, and Spanish. Current and past issues are available at www.ipsos.com/ideas, or by electronic subscription.

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