Leading Market Researcher Joins Ipsos

Chicago, IL - Ipsos is pleased to announce that market research industry veteran Rob Carpenter has joined the company's products division in Chicago as a Vice President. Carpenter joins Ipsos, the fastest growing market research company in the U.S., from Information Resources, Inc. (IRI), where he was Vice President in their Analytics Insights Group. In his new position, Carpenter will lead a client service team dedicated to bringing insights to their key clients. Carpenter has over 20 years of dedicated market research experience in both syndicated and custom research solutions for consumer packaged goods companies. Most recently, as Vice President at IRI, Carpenter was responsible managing several key accounts. Prior to IRI, Carpenter worked for PERT Survey Research, and, before that, spent 11 years at Analytic Resources, Inc. "Rob brings a breadth and depth of custom experience focused on bringing business-applicable research insights that help his clients grow their brands and their business," said Lisa Lanier, SVP and General Manager of the Chicago office. "Rob's appointment is a confirmation of Ipsos-Insight's commitment to hiring the most passionate, talented researchers, who bring the kind of knowledge and commitment that clients expect from a leading global survey-based market research company like ours." Carpenter holds an MBA in Marketing and Research Methods from the University of Michigan, and a BA in Political Science from Northwestern University. He lives in River Forest, Illinois with his wife and two boys, and is engaged in several school and community groups that support programs for children with special needs. "Being a part of a rapidly expanding market research firm in the U.S. and practicing truly global research is exciting, " Carpenter said. "There's definitely a buzz in the industry right now about Ipsos, and I'm thrilled to be a part of it." For more information on this press release, please contact: Rob Carpenter Vice President Ipsos-Insight 312.665.0623 About Ipsos-Insight Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following categories: agrifood; cable, media and entertainment; consumer packaged goods; energy and utilities; financial services; health and pharmaceutical; lottery and gaming; retail; and technology and communications. Ipsos-Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. Ipsos-Insight is an Ipsos company, a leading global survey-based market research group. To learn more, visit: www.ipsos-insight.com. About Ipsos Ipsos is a leading global survey-based market research group, with revenues of $644 million in 2003. It offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion and customer loyalty research, as well as forecasting and modeling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services. To learn more, visit: www.ipsos.com. Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP