LinkedIn Collective: The State of B2B Revealed @Cannes 2023

B2B is undergoing a renaissance as business models, innovation drivers, and buyers evolve dramatically from decades prior. But it’s doing so amid the backdrop of an increasingly tumultuous macro. How do B2B marketing leaders navigate through these seismic shifts while continuing to drive growth and impact? In this LinkedIn Collective Live session featuring Lorenzo Larini, Ipsos North America CEO, you'll hear insights from the new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO. Expect to learn more about:

  1. How are senior marketers navigating through the economic uncertainty we’re currently faced with?
  2. What business objectives are B2B marketers prioritizing?
  3. What top skills are B2B organizations hiring for?

This session is being hosted by Jim Habig, VP of Marketing, LinkedIn and will feature:

  • Lorenzo Larini, CEO, Ipsos North America
  • Conrad Persons, Global Strategist, WPP
  • Buddhika Amis, Global Head of Marketing, Reuters & Head of Reuters Plus, Custom Content Studio

To join Lorenzo, please click here. For more about our insights at Cannes, please click here.

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Speakers :

  • Lorenzo Larini, Chief Executive Officer, Ipsos in North America