Ipsos @ Cannes Lions 2023

Citizen Cannes | Cannes Lions | Female Quotient | Meet the experts

Missed the conference?

Check out just a few of the highlights here.

For this year’s Cannes Lions International Festival of Creativity, Ipsos is bringing a total understanding of people, citizens and consumers, with a presence across different stages and forums. From June 19 to 23, we will reveal the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.

Understanding people, citizens, societies and how to ignite successful businesses, brands and communications is in our DNA. And that's just what we did at Cannes Lions! Take a look...

Citizen Cannes | June 21 - 5PM

Contagious and Ipsos team-up for an exclusive event not to be missed! Discover the keys to unlock brand success in this lively and interactive pre-evening event. The event will bring together brands and creative experts to explore how deep consumer insights helps shape effective, best-in-class marketing strategies and campaigns.

For registration details, click here.

Cannes Lions | Palais des Festivals

The following events are part of the Cannes Lions 2023. A valid pass will be required to access the Palais des Festivals where the conferences will take place.

June 22 - 4:30PM | How to surf the polycrisis

With Ben Page (Ipsos), Lindsay Franke (Ipsos), and Josy Paul (BBDO)

The world isn’t in crisis. The world is in crises: an economic crisis, growing geopolitical tensions, climate change. The only thing that seems certain is uncertainty. This polycrisis context must be recognized by brand builders to be able to address shifting citizens and consumers needs.

Ipsos research evidenced that three key factors have become more important for brands to surf the polycrisis wave: starting with empathy, shaping expectations, taking the macro and micro contexts into account to drive creative, brand and global success.

Ipsos' Ben Page and Lindsay Franke are joined by BBDO Josy Paul, to discuss Ariel and Whisper campaigns and other recent best-in-class examples, demonstrating how empathy, context and expectations are essential to effective creativity.

Also at Cannes Lions: three "Innovators shaping tomorrow" talks

What makes an innovator special? Discover the global talents, innovating their industries and areas for a better tomorrow. In this 1 on 1 interview series, you will get to unpick the motivations behind these leaders, what inspired them to do the work they are doing and their aspirations for the future.

June 20 - 1:30PM | Blending virtual and physical brand experiences

With Brittany Bell (Deeplocal) and Helen Wilson (Ipsos)

June 21 - 1:30PM | Bridging the society divide

With Gilson Rodrigues (G10 Favellas) and Jennifer Hubber (Ipsos)

June 22 - 1:30PM | Theme and speakers to be announced

Female Quotient | Equality Lounge, Hôtel Martinez

As a longstanding partner of the Female Quotient, Ipsos is proud to participate and host a range of panel discussions on creativity, and ESG themes @ the Equality Lounge, Martinez stage. Be sure to join us for...

June 19 - 10AM | Did corporate activism jump the shark?

Environmental activism has reached an inflection point as consumers, especially Gen Z consumers, demand companies do their part to address environmental and sustainability issues. Yet we are seeing a shift in how brands approach the climate emergency and propose-driven marketing at large, with many leaving it behind, and in some cases, removing it from their marketing strategy. What does this departure mean for cause marketing, environmental activism and diversity commitments going forward? Join us as we convene CMOs who are focusing on positive progress as they take climate action.

June 21 - 11:30AM | Check your bias: How AI is forcing us to face ourselves

With Natalie Lacey, Executive Vice President, Media Development Service Line

Artificial Intelligence is among recent emerging technologies that are rising in popularity and providing us with the opportunity to create in new, innovative ways, especially in the advertising and marketing industries. However, as AI is a reflection of our own digital habits and patterns of thinking, many are fearful of the potential gaps in identifying existing biases within AI. In this session, we will uncover how human behavior influences AI’s abilities and how we can prevent the cycle of bias from continuing into our virtual space.

June 21 - 4PM | Conscious parenting: Do men have to become ‘Girl Dads’ to care about equality?

With Nicholas Mercurio, Chief Client Office, Ipsos North America

Raising the next generation of changemakers from a place of awareness and unbiased parenting is critical to achieving the future of equality. The journey to equality starts with ending the cycle at home. But do men have to become fathers to care about advancing equality? Do they need to have daughters to care about the progress of women? In this session, working dads will share how raising powerful girls and empathetic boys has impacted their view on equality, and why men shouldn’t wait until fatherhood to inspire change.

June 22 - 11:30AM | What's the Next for the S in ESG?

With Lindsay Franke, President and Service Line Cluster Lead, Ipsos North America

During this panel discussion, marketing leaders will assess where we stand today in driving corporate social equity, the challenges that remain to overcome, and how to respond to forces pushing back advances in this area.

June 19 | LinkedIn The State of B2B Revealed

With Lorenzo Larini, CEO, Ipsos North America

B2B is undergoing a renaissance as business models, innovation drivers, and buyers evolve dramatically from decades prior. But it’s doing so amid the backdrop of an increasingly tumultuous macro. How do B2B marketing leaders navigate through these seismic shifts while continuing to drive growth and impact? In this session featuring Lorenzo Larini, Ipsos North America CEO, you'll hear insights from the new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.