Lisa Gudding, president of strategic growth at Ipsos, joins the Insights Association’s Board of Directors

New York, November 14, 2024 – Ipsos, one of the world’s leading market research companies, is pleased to announce that Lisa Gudding, president of strategic growth in the U.S., has been elected to the board of the Insights Association, a leading trade association for insights and analytics professionals. 

Gudding, a senior executive praised for her deep professional network and strong client relationships, has overseen high-performing teams and driven efficient growth for some of the world’s largest businesses since joining Ipsos as an executive vice president in 2019.

On January 1, 2025, she will begin her two-year term on the Insights Association’s Board of Directors — an honor that reinforces Gudding’s reputation as an industrywide leader, and which affirms the innovative solutions that earned Ipsos the title of No. 1 Most Innovative Insights & Analytics Company in the 2024 GRIT Business & Innovation Report.

"As a longtime member of the Insights Association, I'm so excited to collaborate with other leaders to celebrate the value of market research and help drive the industry into the future," Gudding said.

As a director at large, Gudding will be tasked with guiding the Insights Association’s long-term strategic planning and promoting the interests of its membership, which includes professionals in data analytics, data collection, insights, social and healthcare research, and related fields.

Gudding also sits on the boards of the University of Wisconsin Marketing Leadership Institute and the American Marketing Association Foundation. Her advocacy for the market research profession is complemented by The Path, the community that Ipsos created to inspire the next generation of insights and analytics leaders.

For further information, please contact:

Christopher Good
Communications Associate, Ipsos
[email protected]

ABOUT IPSOS

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com