MACY'S #SANTAPROJECT MOVEMENT

New York, NY -The Santa Project conducted national quantitative research among over 1,000 adults ages 18+ (including over 300 parents who have children under the age of 18 living at home) investigating the importance of belief in Santa and the current state of belief across the country.

According to the recent Ipsos survey, two out of three people with kids in the home (66 percent) think it is important to believe in Santa (54 percent for all U.S. adults). However, 44 percent of U.S. adults think that belief is going down, versus just 8 percent who think it is rising.

Additional information including the findings and methodology is available for download on the right side of the page.

For more information on this news release please contact:

Amy Yu Director Ipsos Connect 212-584-9464 [email protected]

Marie-Pierre Lemay Account Manager Ipsos Public Affairs 613-793-1622 [email protected]

About Ipsos

Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning - Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery -. Ipsos has been listed on the Paris Stock Exchange since 1999.

GAME CHANGERS

At Ipsos we are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate and inspire clients to make smarter decisions.

We deliver with security, speed, simplicity and substance. We are Game Changers. Ipsos is listed on Eurolist - NYSE-Euronext.

The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

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